A. The characteristic of quantitative research:
-Emphasizes quantification in the collection and analysis of data
- Entails a deductive approach to the relationship between theory and research, in
which the accent is placed on the testing of theories
- Has incorporated the practices and norms of the natural scientific model (today,
however, connected more to critical realism)
- Embodies a view of social reality as an external, objective reality
B. The characteristic of qualitative research:
-Usually emphasizes words rather than quantification in the collection and analysis of
data
- Predominantly emphasizes an inductive approach to the relationship between theory
and research, in which the emphasis is placed on the generation of theories
- Has rejected the practices and norms of the natural scientific model in preference for
an emphasis on the ways in which individuals interpret their social world
- Embodies a view of social reality as a constantly shifting emergent property of
individuals creation (processes)
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