The characteristic of quantitative and qualitative research

A. The characteristic of quantitative research: -Emphasizes quantification in the collection and analysis of data - Entails a deductive approach to the relationship between theory and research, in which the accent is placed on the testing of theories - Has incorporated the practices and norms of the natural scientific model (today, however, connected more to critical realism) - Embodies a view of social reality as an external, objective reality B. The characteristic of qualitative research: -Usually emphasizes words rather than quantification in the collection and analysis of data - Predominantly emphasizes an inductive approach to the relationship between theory and research, in which the emphasis is placed on the generation of theories - Has rejected the practices and norms of the natural scientific model in preference for an emphasis on the ways in which individuals interpret their social world - Embodies a view of social reality as a constantly shifting emergent property of individuals creation (processes)